Search Engine Marketing
You’re paying for this – We’ll make sure you spend your money wisely
There’s no potential digital money pit quite like Search Engine Marketing or Pay-Per-Click (PPC) advertising as it’s more commonly known (well, excluding those dodgy emails from Nigerian ex-President’s obviously).
Despite this, there’s several good reasons why online advertising has evolved to the point where for many businesses it has achieved commercial parity with more traditional channels like print and television.
Going where the customers are: Today the first place that the majority of buyers of just about every product and service head to when considering a purchase is the internet. Businesses now come in to contact with customers far further down their buyer journey and this is because the discovery phase can be carried out entirely online.
Audience targeting and value for money: You only need to pay to advertise to the people that really matter to you, those who might actually buy something from you. Building campaigns that only target a relevant audience means this is one of the most cost effective ways of advertising your business.
ROI and feedback: Anyone paying for advertising likes to know that their money is being well spent. Search engine and online advertising in general is easily measurable through analytics systems, campaigns can be tweaked and ROI can be clearly proved.
fourgreenleaves help you to advertise your business online across all the most popular search engines and to play the pay-per-click system rather than letting it play you.
We build and manage campaigns that spend your budget wisely and make sure you appear in front of the right people at the right time, when they’re ready to buy from you.
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Thor Greenleaves says:
“Who likes spending money without really knowing what they’re getting for it? I mean, I don’t just wear these tights to show off my admittedly incredible quads. Nope. Never mind short arms, long pockets. Try massive arms, no pockets!
“Anyway, when it comes to advertising your business online there are good ways to do it and very bad (and expensive) ways to do it.
“My team at fourgreenleaves know exactly how to do it the former way and prove that your online advertising budget is being well spent and delivering demonstrable results.”
Online advertising doesn’t stop at the search engines
The concept of pay-per-click and pay-per-impression advertising has also become the go to monetisation strategy of most of our favourite websites and social media platforms along with promotional options such as sponsored content and display adverts.
at fourgreenleaves we’re experienced with the placement and management of advertising campaigns across all of the major social media platforms including Facebook, Twitter, Linkedin and Youtube.
The truly great thing about these channels for an advertiser is the sheer amount of data the social media giants hold about their users. This allows advertisers to tap in to some extremely powerful targeting and distribution techniques that deliver huge exposure and value for money beyond anything traditional advertising channels can offer.
Talk to us about how your business can take advantage of online advertising without breaking the bank.